About The Project
In our rebranding initiative for ST Engineering AGIL, the central theme revolves around the powerful expression "WE ARE." This phrase encapsulates the essence of AGIL's diverse range of products and services that seamlessly integrate into our daily lives, fostering effective interactions and experiences for both front-end and back-end users. The AGIL umbrella operates cohesively, working hand in hand to deliver a comprehensive and interconnected suite of solutions..
Date
Mar 2020
Role
Concept, Art Direction, Content Development & Production
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AGIL Unveiled: Seamless Solutions
Incorporating dynamic motions and fast-paced transitions, the promotional material aims to showcase the adaptability of AGIL’s solutions in our fast-paced society. The narrative unfolds through a series of scenes, illustrating how AGIL effortlessly copes with the challenges of our modern, dynamic environment. This storytelling approach engages the audience and emphasizes the agility and efficacy of the AGIL suite in meeting the demands of today’s rapidly evolving landscape.
Simplicity in Sophistication
The visual identity adopts a minimalist approach, employing line works and a black-to-white color spectrum. This combination creates a clean and organized aesthetic, projecting simplicity and seamlessness. The professional yet approachable feel emanates from the deliberate use of these visual elements, reflecting AGIL’s commitment to providing solutions that are not only efficient but also accessible.