Char Yong160th Anniversary
About The Project
In celebration of the association's 160th anniversary, our team embarked on a mission to craft an unforgettable and nostalgic evening for our esteemed visitors. Departing from the conventional, we employed three large format LED displays to showcase customized content, unraveling the association's rich history originating from China.
Date
Sep 2018
Role
Concept, Art Direction, Content Development & Production
[ Watch Video ]
A Journey Through Time: Celebrating 160 Years of Triumph and Unity
The immersive journey through the adversities faced by our ancestors to the current glorious achievements, thanks to the unwavering dedication of the association and its members, captivated the audience. A notable highlight featured the esteemed presence of Prime Minister Mr. Lee Hsien Loong, who addressed the audience against a backdrop of customized gold and blue hues, infusing the occasion with prestige. As the evening drew to a close, a special spectacle unfolded on the LED displays, providing an interactive backdrop to the resonant Chinese song “Home” by local artist Kit Chan, enhancing the overall experience and culminating in a truly memorable celebration of the association’s 160th anniversary.
Technological Odyssey
The fusion of cutting-edge technology, historical storytelling, and the distinguished presence of our Prime Minister created a truly memorable experience, commemorating 160 years of the association’s remarkable journey. The event not only honored the past but also celebrated the present achievements and unity of its members.